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Viral marketing examples film
Throughout the decades, studios and filmmakers have gone to some pretty great lengths to ensure packed houses.
Hands up if youve ever seen a commercial or advertisement for a film!
This week, coincidentally, with the release of 10 Cloverfield Lane and, the Brothers Grimsby, we see the return of two screen-familiar names who both, in earlier stages of their career, helped orchestrate two of the best viral marketing campaigns ever.Of course, what you were really heading towards buying was a ticket to see the film at your local cinema.In an era in which film promotion routinely outpaces a movies production budget, viral marketing has become one of the most attractive targets for a successful advertising campaign.Cue lots of tears and teenage angst.Just fill out the box below to get started.These fun marketing materials are just another example of the immense creative talents at Pixar and shows the dedication they have to their material.On top of that, they got a bunch of artists to participate in the soundtrack that were already a hit with their core audience, including Taylor Swift, Maroon 5 and Birdy.When the Internet was still in its early stages, the marketing campaign for The Blair Witch Project was aided by the fact that the found footage/mockumentary genre was still mostly untapped especially when asos bikini taglie comode it came to horror films.As you can see, long before the Blair Witch crew were cooking up novel ways to drive people to their screenings, clever movie marketing was already in full swing.The Dark Knight m Its hard to remember a world before Heath Ledgers iconic Joker performance made its mark on our culture.They also ran scavenger hunts in different arma a doppio taglio in tedesco cities, created and distributed a fictional newspaper entourage vince's agent called.
Sardonicus The audience was allowed to vote on the villains ultimate fate in this film, between being cured or killed, with a subsequent ending for each option.
Sometimes we forget that Nolans Batman series was a reboot greenlit in close proximity to the most recent venture into the material, back when that wasnt the expected standard, and the directors approach was something completely different, both in cinematic and narrative terms.It was 1999 after all, the internet was just getting started and marketers werent really worried about going viral.The key details: Originally appearing on Cartoon Networks more mature Adult Swim lineup, Aqua Teen Hunger Force was well-known for its surreal humor.Blair Witch Project, source.University students got special advanced screenings.
They were clever about targeting their marketing efforts, too.
The Tingler For this film about a creature that attaches to the human spinal cord, Castle rigged certain theater seats with a vibrating motor so that they would shake during the films conclusion when the creature is on the loose.
They had a massive online campaign featuring an entire online world, with ways to let the most dedicated fans unlock sneak peeks and exclusive content.